AIICO to Drive Pension Scheme With Brand Ambassador

As part of efforts to promote its brand and sensitise the public to pension scheme, AIICO Pension Managers Limited has signed an actress, Joke Silva, as its brand ambassador.

According to a statement obtained from the firm on Wednesday, the Head of Strategic Planning and Corporate Communications, Mr. Tunde Ottun, said the firm’s decision to partner a brand ambassador was predicated on the need to create awareness on retirement planning.

“This strategic partnership, in addition to promoting the AIICO Pension brand, will greatly improve public acceptance of retirement planning and pension in general,” he stated.
He stated that Silva, who is also a producer and TV personality, is a well-known and respected member of the Nigerian entertainment industry.

“We have no doubt that she will be a perfect fit and we are glad she accepted to partner with our company in our quest to secure the inclusion of more Nigerians under the Contributory Pension Scheme, especially in the drive to expand pension coverage to the informal sector,” he said.

The company also said that as a way of giving back to the society, it undertook some renovation work at the Old People’s Home, Yaba Lagos as part of activities to commemorate the company’s 10th anniversary.
AIICO Pension has a portfolio of over 200,000 Retirement Savings Account holders.

“With funds under management in excess of N68bn, AIICO Pension continues to produce superior investment performance results that have in turn created value for its clients’ investments, through a disciplined investment philosophy, streamlined investment processes and specialist investment professionals,” the statement added.

AIICO to drive pension scheme with brand ambassador
As part of efforts to promote its brand and sensitise the public to pension scheme, AIICO Pension Managers Limited has signed an actress, Joke Silva, as its brand ambassador.

According to a statement obtained from the firm on Wednesday, the Head of Strategic Planning and Corporate Communications, Mr. Tunde Ottun, said the firm’s decision to partner a brand ambassador was predicated on the need to create awareness on retirement planning.

“This strategic partnership, in addition to promoting the AIICO Pension brand, will greatly improve public acceptance of retirement planning and pension in general,” he stated.
He stated that Silva, who is also a producer and TV personality, is a well-known and respected member of the Nigerian entertainment industry.

“We have no doubt that she will be a perfect fit and we are glad she accepted to partner with our company in our quest to secure the inclusion of more Nigerians under the Contributory Pension Scheme, especially in the drive to expand pension coverage to the informal sector,” he said.

The company also said that as a way of giving back to the society, it undertook some renovation work at the Old People’s Home, Yaba Lagos as part of activities to commemorate the company’s 10th anniversary.
AIICO Pension has a portfolio of over 200,000 Retirement Savings Account holders.

“With funds under management in excess of N68bn, AIICO Pension continues to produce superior investment performance results that have in turn created value for its clients’ investments, through a disciplined investment philosophy, streamlined investment processes and specialist investment professionals,” the statement added.

Culled from Punch